Grey Poupon

Simple, Pleasant Flavours

D&AD

Project Summary

The challenge was to reintroduce Grey Poupon to millennials by creating a brand refresh that articulates its enduring luxury in the present day through its French and vintage roots. The brief also requires me to demonstrate at least three examples of how my brand refresh would come to life. I must include at least one digital/social example and one physical/real-world example of my final design.

I first set out this challenge by researching the history of Grey Poupon, looking into what makes the mustard so different from others. I discovered that the mustard generally improves meals and goes with everything. Therefore, I decided to create a campaign to refresh the brand and promote all the excitement Grey Poupon can bring to your life. The campaign is called Simple, pleasant flavours.