Speed Brief

Palace x Pepsi

Seventy7

Project Summary

The team was given a Speed brief (to come up with an idea/concept within a short amount of time). The brief was to think of a collaboration between two brands who we couldn't imagine working together with.

We first approached this task by researching brands who have already done successful collaborations. Like Supreme and Louis Vuitton, Cheetos and Forever 21 etc. I then found a post on Instagram that sparked an idea. An influencer named Poet was invited to the opening Coca-Cola store in London. He displayed an array of Coca-Cola sportswear and workwear, as well as a sustainable apparel and accessories collection made from recycled plastic. Sharing the post with my team sparked the idea to collaborate with an existing drink and clothing brand as the concept for our idea.

I enjoyed working on this task; I enjoyed collaborating with people I hadn't worked with before, and I found it impressive what we could accomplish in such a short period of time.

Contributors

Designers: Martin Stewart & Agnese Prati

Artwork: Natasha Campbell

Copy: Josh Miller